January 27, 2010
With 2010 underway and the new decade before us, we can only hope that worst of the economic hardships that occurred in 2009 are well behind us. Sure, big banks (see mortgage and credit crises), automobile manufacturers, and insurance companies took it on the chin, but all you have to do is look around to find someone you know affected by the marked downturn in the economy and this global recession in which we're all trying to dig out of. We may not have seen the last of layoffs, plant closings, and scale backs in operations, but we are seeing a change in how organizations use and manage their web sites.
Yes, times have changed and business is not the same as it used to be, so we must continue to forever be looking for ways to improve how we help our clients sustain and grow. In our own house, Innersync has been on a path the past few years to refine our own mission and continue to provide value to our customers through software as a service (SaaS) web technology for web content management and digital asset management. Following a nationwide trend of increased utilization of SaaS solutions, Innersync is serving up the content software that will drive costs out of – and customers to – your business.
Listening to our own customers and picking the brains of the best and the brightest in delivering web solutions (see Google, Ning, et al), our team made the decision years ago to take all of the technology equity we've developed and put it into the cloud. We're not done – never will be, for that matter, as technology grows faster than the ability to use it – but we completed the first stage of providing a new way to do things on the web. Stage two is the ongoing incorporation of user feedback refinements amplified with further innovation that will make your web site not only more powerful, but less expensive to manage in years to come. Cloud computing and software as a service will only increase and license-based software will decrease. Why incur the costs and weather the frustrations of software obsolescence and server hardware when all that can be eliminated by tapping into the cloud?
There are many lessons to be learned in tough economic times and foremost among them is that organizations of all sizes and kinds must look for ways to earnestly connect or re-connect with their audiences. No more 'pushing of information', rather, interactive strategies that employ the power of the web to engage customers, and begin that all-important dialogue that builds relationships and builds business, even if it's in the clouds.
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